We dress furniture from Spain

A special way of understanding a craft, upholstery, an overarching and demanding profession meld with the expertise gained in soon to be 25 years’ experience, the innovation put to the service of design as well as the expertise of our master craftsmen, those are the values we convey in our pieces. From Blasco&Vila’s atelier located in Moixent, Valencia, and surrounded by a serene and warm environment full of olive trees, vitis and orange trees, we manufacture our own high quality, upmarket designer pieces intended for furnishing and decorating residential and public spaces dedicated to relaxing and lounging.

Each and every one of our designs are unique pieces conceived by expert designers and handmade by master craftsmen, a combination which provides each piece with the necessary characteristics to guarantee their durability, comfort, quality and functionality.

Since 1992, we manufacture, in our upholstery shop floor, products designed to last. Always following the pattern “of tailoring” as a philosophy, all our products are handmade by master craftsmen who search for a quality long-lasting product that also guarantees the maximum comfort.

Our first pieces were made of “rattan”, a natural product highly used in our area, with delicate appearance but great resistance. This hand-crafted product, similar to wicker, was much in demand in the 90’s. From then on, with this strong background and remaining true to our values, we kept evolving, combining experience and craftsmanship with emerging trends with the goal of creating appealing timeless pieces.

A special way of understanding a craft, upholstery, an overarching and demanding profession meld with the expertise gained in soon to be 25 years’ experience, the innovation put to the service of design as well as the expertise of our master craftsmen, those are the values we convey in our pieces. From Blasco&Vila’s atelier located in Moixent, Valencia, and surrounded by a serene and warm environment full of olive trees, vitis and orange trees, we manufacture our own high quality, upmarket designer pieces intended for furnishing and decorating residential and public spaces dedicated to relaxing and lounging.

Each and every one of our designs are unique pieces conceived by expert designers and handmade by master craftsmen, a combination which provides each piece with the necessary characteristics to guarantee their durability, comfort, quality and functionality.

Since 1992, we manufacture, in our upholstery shop floor, products designed to last. Always following the pattern “of tailoring” as a philosophy, all our products are handmade by master craftsmen who search for a quality long-lasting product that also guarantees the maximum comfort.

Our first pieces were made of “rattan”, a natural product highly used in our area, with delicate appearance but great resistance. This hand-crafted product, similar to wicker, was much in demand in the 90’s. From then on, with this strong background and remaining true to our values, we kept evolving, combining experience and craftsmanship with emerging trends with the goal of creating appealing timeless pieces.

Creative director

Pablo Gironés

Born in Ontinyent (València), he studied Architecture at the Universitat Politècnica de València and Economics at the Universitat de València.

In 1996 he created, together with the architect Ramón Esteve, the company Babia Mobles, conceived for the edition of contemporary furniture. In 2000, the company was sold to Gandía Blasco S.A., becoming shareholders of the latter. Since then, Pablo Gironés has been part of the management team as Marketing and Product Manager. He is in charge of the image, creativity and product. He has created and carried out the projects for the company’s showrooms all over the world: NYC, Belgium, Portugal, Holland, Spain… as well as all the stands in the different furniture fairs.

From 2011 to 2015 he worked as Creative Director for Punt Mobles, a company that belongs to the Zriser investment team. He currently works with several companies from different industries for their marketing strategies, such as José Martínez-Medina, Mad Lab, Point, Nerinea or LZF.

He also teaches some subjects related to Design Management, Strategy and Branding at the CEU Cardenal Herrera University and at the EASD in València.

Born in Ontinyent (València), he studied Architecture at the Universitat Politècnica de València and Economics at the Universitat de València.

In 1996 he created, together with the architect Ramón Esteve, the company Babia Mobles, conceived for the edition of contemporary furniture. In 2000, the company was sold to Gandía Blasco S.A., becoming shareholders of the latter. Since then, Pablo Gironés has been part of the management team as Marketing and Product Manager. He is in charge of the image, creativity and product. He has created and carried out the projects for the company’s showrooms all over the world: NYC, Belgium, Portugal, Holland, Spain… as well as all the stands in the different furniture fairs.

From 2011 to 2015 he worked as Creative Director for Punt Mobles, a company that belongs to the Zriser investment team. He currently works with several companies from different industries for their marketing strategies, such as José Martínez-Medina, Mad Lab, Point, Nerinea or LZF.

He also teaches some subjects related to Design Management, Strategy and Branding at the CEU Cardenal Herrera University and at the EASD in València.

Made by Designers

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Francesc Rifé

Interior and industrial designer, Francesc Rifé (Sant Sadurní d’Anoia, 1969) foun- ded his own studio in Barcelona in 1994. Influenced by minimalism and following a familiar tradition linked to craftsmanship, his work focuses on ways of approa- ching material honesty, spatial order, and geometric proportion.

Currently, he leads a team of professionals from several design fields. His pro- jects, domestic and international, range from interior to industrial design, archi- tecture, the creation of concepts, installations, graphics, and art direction.

Throughout his career, Rifé has been awarded prizes from the field of design such as Contract World, Red Dot, ICFF Editors, HiP in Chicago, FAD, and several ASCER awards.

His work has been widely released in the general press as well as specialized publications and books worldwide. Also, there have been several published books that collect his most outstanding works. Currently, he works as well as leads workshops and conferences.

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estudi{H}ac

Creative company conceived as a design atelier founded in 2003 by José Manuel Ferrero.

Specialising in “bespoke” (tailor-made) projects for product design, interior architecture and the creation of ephemeral montages.

All of them tailored for each customer, creating unique, timeless spaces or products that amaze onlookers thanks to their initial visual impact and the story behind them.

The basis of each project lies in the initial concept, which is where José Manuel Ferrero and his team come up with the story behind each project.

Having creative freedom with the capacity for and certainty of the project also being commercial.

There are two elements that always form part of any project by estudi{H}ac: colour in a simple shape; and one of its own product designs.

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Alegre Design

Alegre Design is a design company founded in Valencia (Spain) in 2001, specialized in bringing innovation and value to people and companies through products and services. Over more than two years, Alegre Design has constantly faced design challenges that have resulted in professional collaboration on a global scale in industries that include furniture for workspaces, medical equipment, electronic products, lighting and childcare, amongst others.

Alegre Design applies its own Agile Design methodology focused on the user, which combines design thinking and agile methodologies and applies them to project management and allows them to create products, experiences and services and open new market opportunities.

Alegre Design covers all research and design processes, bringing creativity and solutions to every phase of the project. Their products have won different design awards, including If Design, Red Dot, Design Preis, German Design Award and Delta.

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Edeestudio

Esther Albert and Eduardo Alcón are edeestudio, a design studio based in Valencia and established in late 2008.
Their job is to contribute innovative and original ideas, but also functional and aesthetic which comprehend all of the manufacturing processes of a project. From a multidisciplinary background and training, they work together in different fields: industrial, graphic, multimedia and interior design.

►OMBRIA DESIGN, SL
P. I. Moinsa N5 – P.O. Box 24
46640 Moixent – Valencia – Spain
info@blascovila.com

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sales@blascovila.com

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