We dress furniture from Spain

We are celebrating 30 years of experience in the production of contemporary furniture. Three decades closely linked to craftsmanship, but also innovation in terms of design and technology, underpinned by our expertise in creating topclass armchairs, chairs, sofas and other pieces of furniture.

A special way of understanding a craft, upholstery, an overarching and demanding profession meld with our experience and the innovation put to the service of design as well as the expertise of our master craftsmen, those are the values we convey in our pieces. From Blasco&Vila’s atelier located in Moixent, Valencia, and surrounded by a serene and warm environment full of olive trees, vitis and orange trees, we manufacture our own high quality, upmarket designer pieces intended for furnishing and decorating residential and public spaces dedicated to relaxing and lounging.

Each and every one of our designs are unique pieces conceived by expert designers and handmade by master craftsmen, a combination which provides each piece with the necessary characteristics to guarantee their durability, comfort, quality and functionality.

Since 1992, we manufacture, in our upholstery shop floor, products designed to last. Always following the pattern “of tailoring” as a philosophy, all our products are handmade by master craftsmen who search for a quality long-lasting product that also guarantees the maximum comfort.

Our first pieces were made of “rattan”, a natural product highly used in our area, with delicate appearance but great resistance. This hand-crafted product, similar to wicker, was much in demand in the 90’s. From then on, with this strong background and remaining true to our values, we kept evolving, combining experience and craftsmanship with emerging trends with the goal of creating appealing timeless pieces.

We are celebrating 30 years of experience in the production of contemporary furniture. Three decades closely linked to craftsmanship, but also innovation in terms of design and technology, underpinned by our expertise in creating topclass armchairs, chairs, sofas and other pieces of furniture.

A special way of understanding a craft, upholstery, an overarching and demanding profession meld with our experience and the innovation put to the service of design as well as the expertise of our master craftsmen, those are the values we convey in our pieces. From Blasco&Vila’s atelier located in Moixent, Valencia, and surrounded by a serene and warm environment full of olive trees, vitis and orange trees, we manufacture our own high quality, upmarket designer pieces intended for furnishing and decorating residential and public spaces dedicated to relaxing and lounging.

Each and every one of our designs are unique pieces conceived by expert designers and handmade by master craftsmen, a combination which provides each piece with the necessary characteristics to guarantee their durability, comfort, quality and functionality.

Since 1992, we manufacture, in our upholstery shop floor, products designed to last. Always following the pattern “of tailoring” as a philosophy, all our products are handmade by master craftsmen who search for a quality long-lasting product that also guarantees the maximum comfort.

Our first pieces were made of “rattan”, a natural product highly used in our area, with delicate appearance but great resistance. This hand-crafted product, similar to wicker, was much in demand in the 90’s. From then on, with this strong background and remaining true to our values, we kept evolving, combining experience and craftsmanship with emerging trends with the goal of creating appealing timeless pieces.

Creative director

Pablo Gironés

Born in Ontinyent (València), he studied Architecture at the Universitat Politècnica de València and Economics at the Universitat de València.

In 1996 he created, together with the architect Ramón Esteve, the company Babia Mobles, conceived for the edition of contemporary furniture. In 2000, the company was sold to Gandía Blasco S.A., becoming shareholders of the latter. Since then, Pablo Gironés has been part of the management team as Marketing and Product Manager. He is in charge of the image, creativity and product. He has created and carried out the projects for the company’s showrooms all over the world: NYC, Belgium, Portugal, Holland, Spain… as well as all the stands in the different furniture fairs.

From 2011 to 2015 he worked as Creative Director for Punt Mobles, a company that belongs to the Zriser investment team. He currently works with several companies from different industries for their marketing strategies, such as José Martínez-Medina, Mad Lab, Point, Nerinea or LZF.

He also teaches some subjects related to Design Management, Strategy and Branding at the CEU Cardenal Herrera University and at the EASD in València.

Born in Ontinyent (València), he studied Architecture at the Universitat Politècnica de València and Economics at the Universitat de València.

In 1996 he created, together with the architect Ramón Esteve, the company Babia Mobles, conceived for the edition of contemporary furniture. In 2000, the company was sold to Gandía Blasco S.A., becoming shareholders of the latter. Since then, Pablo Gironés has been part of the management team as Marketing and Product Manager. He is in charge of the image, creativity and product. He has created and carried out the projects for the company’s showrooms all over the world: NYC, Belgium, Portugal, Holland, Spain… as well as all the stands in the different furniture fairs.

From 2011 to 2015 he worked as Creative Director for Punt Mobles, a company that belongs to the Zriser investment team. He currently works with several companies from different industries for their marketing strategies, such as José Martínez-Medina, Mad Lab, Point, Nerinea or LZF.

He also teaches some subjects related to Design Management, Strategy and Branding at the CEU Cardenal Herrera University and at the EASD in València.

Made by Designers

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Francesc Rifé

Interior and industrial designer, Francesc Rifé founds his own studio in Barcelona in 1994. Influenced by minimalism and following a familiar tradition linked to craftsmanship, his work focuses on ways of approaching spatial order and proportion. Currently, Rifé leads a team of professionals from several design fields that has won several awards: Contract World, Red Dot, HiP in Chicago, ICFF Editors, FAD, Delta and several ASCER awards.

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Eli Gutiérrez

She studied in London a Master’s in Product Design at the Royal College of Art, which helped her to shape a clear and elegant vision for her own design language. This is characterised by the innovation and a keen sense of materials, colours, and textures. Subsequent to this experience, she has lived in Milan and Paris, where she collaborated with Patricia Urquiola, Philippe Starck, and India Mahdavi.

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Venture

Consulting firm that designs products and spaces with narrative. They are fascinated by people. And using them as a starting point, they generate experiences, designing spaces and products that transcend emotion and create memories. A new brand, and yet a creatively mature team with over 20 years of national and international experience. Their DNA has mutated with increased veteranship, but they retain their essence: generosity, innovation, familiarity and ingenuity.

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estudi{H}ac

Creative studio specialized in “bespoke” projects of product design, interior architecture and the creation of ephemeral montages. Tailor, unique, timeless products and projects that amaze onlookers thanks to their initial visual impact and the story behind them. The basis of each project lies in the initial concept, which is where José Manuel Ferrero and his team come up with the story behind each project.

Pablo Gironés Office

Pablo Gironés Office

Strategic marketing studio specialized in design, art, architecture and culture. A multidisciplinary team of experienced professionals in their fields of work, who help you create your corporate identity and advise you on the best marketing strategy so that you can make the best decisions for your company.

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Edeestudio

Esther Albert and Eduardo Alcón are edeestudio, a design studio based in Valencia and established in late 2008.
Their job is to contribute innovative and original ideas, but also functional and aesthetic which comprehend all of the manufacturing processes of a project. From a multidisciplinary background and training, they work together in different fields: industrial, graphic, multimedia and interior design.

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Gregorio Vicente Cortés

Designer and Technical Director of H Muebles and creator of the main body of the catalogue produced by the firm, which put technicians and artists to work in pursuit of the art of contemporary furniture in Spain in the mid-20th Century.

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Blasco&Vila ha sido beneficiaria del Fondo Europeo de Desarrollo Regional cuyo objetivo es mejorar la competitividad de las Pymes y gracias al cual ha puesto en marcha un Plan de Internacionalización con el objetivo de mejorar su posicionamiento competitivo en el exterior durante el año 2020. Para ello ha contado con el apoyo del Programa Xpande Digital de la Cámara de Comercio de Valencia.